Priced right the first time. Marketed like it matters.
Overprice and your listing goes stale. Underprice and you donate your profit to the buyer. We use live transaction data to find the number that sells without leaving money on the table.
Units that sit too long get ‘what’s wrong with it?’ discounts. Buyers and agents track your days on market.
Anchored too low
Your first week attracts the most serious buyers. A weak anchor price caps every offer after it.
Missed windows
Supply and policy shifts move demand month to month. Timing your launch to the data matters.
The HOMER selling system
01
Data-first valuation
We benchmark your exact unit against recent transactions in your project and comparable projects: floor, size, facing, renovation state. You get a defensible price range, not a compliment.
02
Strategy session
Sell first or buy first, timeline, ABSD and SSD exposure, and your walk-away number. We stress-test the plan against your real cash flow.
03
Presentation and marketing
Professional photography, floor plan, and a listing written to convert. Distribution across major portals plus HOMER’s own channels and buyer database.
04
Viewings and negotiation
We qualify buyers before they enter your home, run structured viewings, and negotiate with comparable-transaction evidence on the table.
05
Paperwork to completion
OTP, timelines, CPF and loan coordination, handover. Your consultant manages the checklist so nothing slips.
Included when you list with us
Free data-backed Home Report before you commit
Pricing strategy memo with comparable transactions
Professional photos and marketing assets
Portal listings plus targeted outreach
Weekly progress updates with viewing feedback
Negotiation backed by live market data
Full documentation support to completion
Recent result
[Project / Town] [X]-room
Sold in [X] weeks at [X]% above the last comparable transaction after repositioning the asking price using rental yield data to attract investor buyers.