For Sellers

Priced right the first time.
Marketed like it matters.

Overprice and your listing goes stale. Underprice and you donate your profit to the buyer. We use live transaction data to find the number that sells without leaving money on the table.

What mispricing actually costs

Stale listings

Units that sit too long get ‘what’s wrong with it?’ discounts. Buyers and agents track your days on market.

Anchored too low

Your first week attracts the most serious buyers. A weak anchor price caps every offer after it.

Missed windows

Supply and policy shifts move demand month to month. Timing your launch to the data matters.

The HOMER selling system

01

Data-first valuation

We benchmark your exact unit against recent transactions in your project and comparable projects: floor, size, facing, renovation state. You get a defensible price range, not a compliment.

02

Strategy session

Sell first or buy first, timeline, ABSD and SSD exposure, and your walk-away number. We stress-test the plan against your real cash flow.

03

Presentation and marketing

Professional photography, floor plan, and a listing written to convert. Distribution across major portals plus HOMER’s own channels and buyer database.

04

Viewings and negotiation

We qualify buyers before they enter your home, run structured viewings, and negotiate with comparable-transaction evidence on the table.

05

Paperwork to completion

OTP, timelines, CPF and loan coordination, handover. Your consultant manages the checklist so nothing slips.

Included when you list with us

Recent result

[Project / Town] [X]-room

Sold in [X] weeks at [X]% above the last comparable transaction after repositioning the asking price using rental yield data to attract investor buyers.

Find out what your home is really worth.

The Home Report is free, takes one working day to prepare, and comes with zero obligation.